BBC's football correspondant Mike Ingham described the appointment of Kevin Keegan as a soap opera when it happened BBC Sport . Well, soap operas invariably do not have happy endings, and it is beginning to look ever more possible that Newcastle could plummit right out of the Premier League this year.
A total of three points from a possible 33 is relegation form, and if Newcastle do not start winning soon they are in danger of realising their worst nightmare.
But is it all Keegans fault? Surely the Toon Army weren't expecting a return to 1996 form straight away? For a club that has won nothing for well over thirty years they demand success and don't want someone there that won't give them it. The pressure that every manger since Keegan has been under has been exceptionally suffocating.
Todays Newcastle Chronicle states that Ashley is desperate to keep Keegan at St James Park. Newcastle chronicle But, according to the Guardian Unlimited Keegan has said to Mike Ashley he cannot guarantee Newcastle's survival.
How many more twists and turns will there be in this soap opera before the season is out? And who will be cast as the villain? Keegan? Ashley? The team? Only time will tell.